Copywriters are not mind-readers.
Do you want to feel perfect satisfaction with your copywriter? Then be certain you know what you want and can communicate that when you meet them. Allocate some time to get prepared for that meeting by thinking about what purpose the document is supposed to serve, and what audience it is intended for. Getting clear on the purpose of any written piece will refine the message, and writing to a specific audience will bring focus to the content.
One common mistake is to expect too much from one document. Don’t try to have it achieve too many purposes, or speak to a variety of audiences. This dilutes your core messaging, and confuses the focus. If you are clear in your intentions, and narrow that focus down to one audience and one purpose, you will see a much better ROI from your copywriting.
One further note on this topic: copywriters, like spouses, can’t read minds. We are good at communicating, yes, but it is the responsibility of the client to inform the copywriter in order to get the best possible results. Personally, the more information you can give me, the better; I will pull from it based on your purpose and audience. But if the purpose is muddy, and the audience is too general, I promise you will not be as satisfied with the final product as you could be.
Discussion Area - Leave a Comment
You must be logged in to post a comment.