You don’t have to be unique…
Quote:
“Unlike what many marketing consultants say, your value doesn’t have to be unique. It just needs to be genuine, distinctive, and valuable to them. You don’t need to be the only person to have innovative copywriting skills, yours just need to be worthwhile in specific situations to specific clients…”
Mike Schultz, Wellesley Hills Group
I think this is an important message. So many companies (not just copywriters) are going out of their way to be unique, to ‘differentiate’ themselves from the competition, and it’s not working out. If you truly have something that makes you stand out, great. But if you are simply providing a solid, reliable service–like me, creating a name as a deadline orientated copywriter–then this is a welcome and reassuring message from a guy who knows what he’s talking about.
How about you? Do you struggle with this question when your marketing guru brings it up?
