http://thewriteinitiative.com/blog Writing Tips Mon, 05 Apr 2010 18:08:11 +0000 http://backend.userland.com/rss092 en Watch for an new and exciting website coming soon to www.thewriteinitiative.com http://thewriteinitiative.com/blog/?p=19 For those of you interested, I now have a new website about my fiction writing. Come on over for a visit! www.adrialaycraft.com http://thewriteinitiative.com/blog/?p=18 It's that old saying, how the shoemaker's kids run barefoot, and the plumber's toilet leaks...and the writer's blog hasn't been updated in months. Well, that's the way of the world, I suppose, and I am happy to report that there are far too many important writing jobs on my desk ... http://thewriteinitiative.com/blog/?p=17 In the latest issue of Rising Women Magazine you can find an Ask an Expert column written by...me! The magazine can be found on stands all over Calgary, or online at www.risingwomen.com I also have more articles coming out in Business in Calgary magazine next month. See the December issue for ... http://thewriteinitiative.com/blog/?p=16 Worth Quoting: William Safire's Rules for Writing 1. Do not put statements in the negative form. 2. Remember to never split an infinitive. 3. It is incumbent on one to avoid archaisms. 4. The passive voice should never be used. 5. Proofread care-fully to see if you words out. 6. ... http://thewriteinitiative.com/blog/?p=15 Quote: "Unlike what many marketing consultants say, your value doesn't have to be unique. It just needs to be genuine, distinctive, and valuable to them. You don't need to be the only person to have innovative copywriting skills, yours just need to be worthwhile in specific situations to specific clients..." Mike Schultz, ... http://thewriteinitiative.com/blog/?p=14 Go here to see the top ten written formats for generating leads, according to a study done by MarketingProfs Research Insights. Newsletters and Press Releases, numbers one and two folks, are two of my specialties. :) http://thewriteinitiative.com/blog/?p=13 For a look at the most recent newsletter I worked on, click here. http://thewriteinitiative.com/blog/?p=12 If you want to offer something of value to draw more visitors to your website... If you have a specialty that people would pay to learn about... If you need to educate your contacts on a particular subject at length... Why not create an eBook? eBooks are wonderful products in that they can be delivered ... http://thewriteinitiative.com/blog/?p=11 There is a growing interest in using white papers as a means to offer something of value to potential clients. White papers have the length to create an authoritative voice while still being concise and readable, and they are the epitome of value-added marketing. They also fulfill the 'permission-based' marketing ... http://thewriteinitiative.com/blog/?p=10